I’m Kristin, Your Marketing Data Analyst!
Companies need to leverage data-driven insights, strategies, and solutions to fully understand their customers' behavior and identify opportunities to excel in today's competitive market.
I build custom, interactive reporting tools for marketing teams. I design Power BI dashboards, implement robust tracking, and analyze marketing data to uncover deep insights, highlighting what works, what doesn’t, and where gaps exist in previous approaches. My role is to be your marketing investigator, uncovering new opportunities that clarify your next best steps. I aim to be an extension of your team, providing data driven solutions.
Services
Power BI Reporting
Whether you need new dashboards or existing ones enhanced with advanced DAX, my services meet you where you are. I provide hands-on training and clear documentation so your teams feel confident from day one.
Data Analysis & Consulting
Create alignment across teams by turning data into meaningful insights and actionable recommendations that strengthen marketing strategies, improve sales performance, and increase customer engagement.
Technical Team Support
I support technical teams from measurement through experimentation—using GTM and GA4 to track behavior, JavaScript, HTML, and CSS to run website experiments, and SQL to translate data into clear insights for leadership.
Business Experience
Since 2019, I’ve specialized in marketing analytics, delivering enterprise-level solutions across global organizations. My work combines behavioral psychology, web analytics, and robust tracking frameworks to identify high-impact conversion opportunities across the full customer funnel. I’m known for designing advanced Power BI dashboards that transform complex, underutilized data into clear direction, equipping executives and teams with tools they use daily.
In 2025, I was trained at Microsoft’s Software & Systems Academy (MSSA), where I studied Power BI, DAX, SQL, Python, and Technical Program Management under the mentorship of Microsoft employees.
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Working with Kristin feels less like hiring a contractor and more like gaining a trusted partner who genuinely cares about your success. She has a gift for making data approachable and even exciting, creating dashboards that people actually want to use every day. Her creativity, attention to detail, and ability to listen truly set her apart.
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A true Power BI expert with mastery of advanced DAX and data modeling, Kristin solves complex challenges and delivers a seamless end-user experience. Her automation flagged underperforming campaigns and suggested next steps, giving our marketing team actionable insights beyond the original requirements.