Marketing Data Analytics Portfolio

A well-designed dashboard should align with user needs, present clear metrics, and make insights easy to understand and act on. This project breaks down the complexity of dashboard design and DAX calculations to show how thoughtful reporting can improve clarity and support better decisions.

Google Tag Manager and GA4 help business leaders understand how users navigate, shop, and convert across a website. This project shows how I implement ecommerce tracking to measure key customer actions, improve reporting, and identify friction in the purchase journey.

Great websites aren’t built on guesses, they’re improved through testing. This project demonstrates how HTML, CSS, and JavaScript are used to apply website changes for A/B testing, helping organizations reduce cost and time while validating ideas with real user behavior.

HTML and CSS shape how a website feels, reads, and guides users. This project demonstrates how foundational front-end skills can be used to build polished webpage layouts, refine visual design, and create clear website experiences through structure, spacing, typography, and imagery.

Learn how statistics played a vital role in how to assess the impact of influencer collaborations on sales. Incorporating similar strategies can empower businesses to understand their operations, competitors, and market dynamics, enhancing strategic planning and driving success.

Uncover how a commitment to simplicity led to a user-friendly interface and elevated website conversion rates. This case study provides a blueprint for implementing conversion rate optimization tactics and highlights how these strategies can be adapted to navigating challenging economic landscapes.